Daily fantasy sports (DFS) operator PrizePicks has rekindled its partnership with MLB team the Atlanta Braves, becoming its official DFS partner.
This new deal revives a prior agreement between the two organisations, which first started in the 2020 MLB season, which was largely affected by the Covid-19 pandemic.
Per the deal, the PrizePicks brand will feature at the Atlanta Braves stadium, Truist Park, on a large LED tower.
PrizePicks will also be introduced as the Atlanta Braves’ official partner on all radio broadcasts throughout the 162-match 2023 season.
PrizePicks Co-Founder and CEO Adam Wexler said: “We are honored to partner with the Braves again, a testament to our commitment to being a major part of the Georgia sports ecosystem.
“The Braves are a legendary franchise and perennial championship contenders, the type of sustained level of excellence to which we aspire as an organisation every day.”
Atlanta Braves SVP of Corporate and Premium Partnerships, Jim Allen, added: “PrizePicks shares our commitment to thoughtful innovation and providing an optimal fan experience. We are proud to welcome them back as a partner.”
The partnership between PrizePicks and the Atlanta Braves enhances the former’s drive to increase its MLB market, having tripled its daily MLB projections by adding new statistical markets and live in-game predictor games to its platform.
PrizePicks will also add a daily player prediction segment to its offering for all Atlanta Braves matches.
This latest partnership for PrizePicks comes after it signed a deal with MLS team Atlanta United in March 2023. Signing with the Atlanta Braves, therefore, represents an expansion of PrizePicks’ operations in the state of Georgia.
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