A few days ago, leading online betting and casino operator Betway, reported that it has inked a collaboration with the National Bank Open presented by Rogers in Toronto. Via the deal, the tournament has been added to the gaming brand’s portfolio of tennis sponsorships. Also, the agreement, makes the operator the official betting partner to the contest.
This year’s edition of the ATP Master 1000 tournament has already started on August 5, 2023, and will run through August 13, 2023, at the Sobey Stadium. The facility has a capacity of 10,800, while the final will be hosted at Centre Court. The competition is set to bring plenty of excitement for fans and bettors with more world-class players coming to participate.
- Agreeing Multi-Year Partnership
Under the terms of the multi-year contract, the gambling operator will be in the public eye on the back wall of the entire Sobis Stadium complex for eight days of the tournament. Fans will see world No. 1 Carlos Alkaras play in Toronto for the first time, and his debut match will be on Wednesday, August 9, 2023.
Anthony Werkman, CEO of the gambling brand, welcomed National Bank Open’s participation in the operator’s global tennis sponsorship suite. He added that the tournament is one of the rich histories and is a favorite for tennis lovers. That’s why it’s so exciting for the operator to partner with this event. The brand aims to become the number one gambling brand in the tennis industry.
Tennis Canada’s chief commercial officer, Rob Swan, said the organization was happy to work with the operator and welcomed its special group of corporate partners. He added that Tennis Canada is now keen to work with betting brands in a closed manner as part of a multi-year deal. This is because Tennis Canada will provide attractive events for fans.
The company has partnerships with 12 tournaments around the world on the ATP Tour, including the Miami Open, Rio Open and Hamburg European Open. The brand is also famous in the Premier League, La Liga, cricket, and other sports leagues and teams such as the NBA and NHL.
- Available in Ontario
Ontarioians interested in using Betway’s online casino and sports betting services will be delighted to learn that the operator is one of the licensed brands in the province. On August 1, 2022, the operator’s entry into the province became official, and after obtaining approval from the Ontario Gaming Board, it shifted from the grey sector to the legitimate sector.
The province’s regulatory arm for iGaming is the first in Canada and has been a major attraction for players and operators. In the first quarter of 2023-2024, Do generated CA$14 billion in betting volume, achieving CA$545 million in gaming revenue. There are 46 operators online, operating a total of 71 gaming websites.
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