William Hill performed live in Latvia through the gaming platform of the gaming innovation group (GiG).

Richard Brown, CEO, said, “We are proud to have chosen our front-end solution for the rebranding and launch of William Hill’s newly acquired online casino and sportsbook site for Latvia. We look forward to continuing to help William Hill succeed and expand in the Latvian market.”

Janis Tregers, managing director of William Hill Latvia, said, “We are excited to continue our journey in the Latvian market in partnership with strong brands like William Hill. 11.lv has served us well and will be missed, but the transition has been made easier for ourselves and our customers, mostly due to the improvements we have been able to deliver in partnership with GiG to change this brand.”

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